Top 10 of the best emailing software: Complete comparison

Emailing software is an essential tool for carrying out marketing campaigns. There are a lot of solutions today, but you can quickly get lost with all the features available. To help you in your choice, here is a comparison of the 20 best emailing software that we have tested.


What is the “best emailing software”?

To choose the best emailing software, you have to analyze reliability, price, support, available templates, ease of use, deliverability, automation, integrations and all the additional functions you need. .

An email tool should allow you to easily design emails, segment your list, personalize your messages, view analytics reports, and most importantly, they should reach users' primary inboxes.

Ultimately, the best emailing software should help you send the right message to the right user at the right time.


Our top 10 emailing software


Sendinblue is one of the most recent solutions but it is just as powerful. It was officially launched in 2012 and currently has over 50,000 regular users.

As a basic feature, Sendinblue supports email campaigns, transactional emails, but also marketing SMS and transactional SMS

If you are looking for an all-in-one tool, you can turn to Sendinblue. Indeed, it is particularly known for being one of the most complete emailing software. You have :

  • The possibility of segmenting the list of your contacts;
  • The drag and drop editor for creating newsletters with a responsive design;
  • The template library: In addition to the wide choice of templates offered, you will also have the possibility to create them;
  • The free A/B testing function;
  • The lead scoring function which classifies prospects;
  • The lead nurturing function,

·      The scenario editor: Sendinblue offers a complete editor. You have automated predefined scenarios, but also customizable scenarios. In addition, you can create custom scenarios incorporating a robust tracker. The scenarios are multi-channel (SMS and email)

Sendinblue is a French company that provides its services internationally. You can therefore benefit from free support by email and telephone in French.

In terms of price and service, it is the one that offers very attractive prices. The free offer allows you to send more than 300 emails per day, which makes around 9000 emails in a month. It is without a doubt the best value for money on the market.


2. Mailchimp

Mailchimp was launched in 2001, but it wasn't until 2008 that its popularity skyrocketed. Today the Mailchimp software has more than 8 million users worldwide.

As a basic feature, Mailchimp can support email campaigns and marketing automation. Unfortunately, it does not include all the available options such as SMS marketing and transactional SMS. For transactional emails, you have to go through Mandrill.

The particularity of Mailchimp lies mainly in its ergonomics. Although the software is completely in English, it is simple to use. And added to that, the software has a host of features.

  • Drag and drop newsletter editor: it allows you to easily create responsive design emails;
  • Template library: a wide choice of customizable templates classified by category is available to customers;
  • Scenarios: Mailchimp offers predefined automated scenarios;
  • Free A/B Testing;
  • etc

Mailchimp also allows the segmentation of your contact list. However, to be able to take advantage of it, you must subscribe to the Mailchimp Pro offer. The software, as well as the supports offered, are only available in English, which could put some people off.

In terms of price and service, Mailchimp offers a free solution, 12,000 emails per month with a number of contacts limited to 2,000, but also paid solutions adapted to any budget. Unfortunately, it is reputed to be one of the most expensive emailing software on the market. The costs can easily increase depending on the number of contacts.



ActiveTrail is a versatile and ideal marketing automation tool for all your emailing campaigns. Available in French, the solution offers a whole host of equally powerful features:

  • Email marketing
  • marketing automation
  • The creation of landing pages
  • THEperformance monitoring
  • Sending SMS
  • E-commerce integration
  • etc

ActiveTrail is therefore a very complete emailing solution for the marketing of VSEs and SMEs. In addition, it is possible to integrate it with other tools not to mention the very useful API if you have developers available.

As far as prices are concerned, they are rather attractive with packages starting at €8/month and which are then decreasing according to the number of contacts you have in your database.


4. Sarbacane

Sarbacane is a pioneer in email marketing. It also came into being in 2001 just like Mailchimp. To his credit, he has more than 10,000 clients spread all over the world. Sarbacane offers support for emailing campaigns, SMS marketing and marketing automation as its basic functionality. Transactional emails are available through Tipimail.

Other features offered by the software are:

  • The segmentation of contact lists;
  • The drag and drop editor: essential for having responsive emails;
  • The template library;
  • A/B testing;

·      The predefined scenario is the only advanced feature that Sarbacane offers in terms of marketing automation

With regard to the supports offered, you are entitled to a platform in French, support by email and by telephone in French. In terms of price and service, Sarbacane does not offer a free offer. To be able to try it, you are forced to subscribe to the only plan it offers, the entry plan. Compared to the other software mentioned above, it is the most expensive if we take the functionality/price ratio as a reference. Although it is very expensive, it is still a reliable software.


5. ActiveCampaign

ActiveCampaign is an email marketing tool that improves customer relations thanks to its features. This software allows you to design your emails according to your tastes. You will be able to send messages that capture the interest of your customers. ActiveCampaign features include:

  • Automation of messages: thanks to this option, you will save time. For example, you can configure welcome messages.
  • Contact segmentation: ensure that the right people receive the right information. You only send your contacts what they need to know.
  • Site monitoring: you can easily spot what people are doing on your website, and then use this information to attract more customers.
  • The creation of personalized forms: proving very practical to collect information on the customers.

In order to further guide you in your marketing experience, you can benefit from one-on-one training and assistance. The platform has a library of video tutorials as well as support guides. The rates vary according to the number of emails: get 1000 emails with a monthly cost of $17, 5000 emails for $45 and 10,000 emails for $70 per month.


6. GetResponse

GetResponse is an emailing software with several features. Currently, over 350,000 customers use GetResponse to communicate. One of the features of this software is that it allows the creation of webinars and an auto-responder. Well-tailored webinars will allow you to have better visibility with your audience. In addition, you will benefit from the following options:

  • The sending of emails is automated and labels can be added. Illustrative graphics will provide more insight into your campaigns.
  • The software allows you to create and customize emails as well as forms. You can easily conduct online surveys if necessary.
  • A landing page or landing page editor is at your disposal to create leads with a high conversion rate
  • An A/B test feature to easily analyze and optimize your emails. You will be able to assess which strategies are the most effective.

With this tool, you can make your emails attractive and captivating in order to hold the attention of your customers. Regarding the price, by allocating 12 € monthly, you will be able to take advantage of the services with more than 1000 contacts. The tool can be used in both English and French. However, customer support is only available in English.


7. MailerLite

Easy to use, MailerLite is a marketing tool with many options. More than 800,000 customers have already taken advantage of this emailing software. YouYou can personalize your newsletters yourself thanks to a powerful editor. To expand your audience, you can connect your email to your social networks. Here are the other options that are also available to you:

  • Email automation: When you receive new subscribers, you can set up welcome emails, which saves you time and helps build customer loyalty.
  • Landing pages or landing pages: personalize your landing pages and generate more leads. You can also turn your landing pages into a signup form to collect more subscribers.
  • Conversion popups: You can easily create popups that reflect your brand style. There are pre-designed blocks that you can customize to your liking in the settings.

Customer support remains at your disposal in case of problems or questions. Customer service is available 24 hours a day, 7 days a week. In order to give more visibility, you can connect your MailerLite account to other web services.


8. SendPulse

Not only being an emailing software, SendPulse is a true multichannel platform. You will have at your disposal an email editor that will allow you to create different email templates. Among its features, you will also benefit from:

  • Segmentation: it allows you to send personalized emails to your customers based on information about them (gender, location, interests, etc.)
  • A/B testing: by testing different versions of the same marketing campaign, you can then decide which is the best and at the same time obtain a higher response rate.
  • A customizable level of access: thanks to this option, you can choose what your colleagues can see. You can limit access to information that you consider confidential.
  • 360 automation: freely configure the sending of emails, SMS flows and Web push notifications according to events and user actions.

With this tool, you can analyze the activity of your subscribers and create subscription forms. You can customize these forms in the colors and style of your choice and then send them to your customers. The price varies depending on the number of clients and the features you need.


9. Mailjet

Mailjet is an alternative to Sendinblue and Mailchimp. It was founded in the year 2010 and currently claims more than 100,000 users.

As a basic feature, Mailjet supports email campaigns, transactional emails, but also marketing SMS and transactional SMS. The features offered by the platform are diverse:

  • Contact list segmentation;
  • Drag and drop editor for responsive newsletters;
  • Template library;
  • etc

To be able to take advantage of marketing automation, you must subscribe to the premium offer, that is to say that even the predefined scenarios are paid for.

What makes Mailjet special is the ability to do an A/X test. Instead of a limited test in two versions (A/B test) on the same campaign, the software offers the possibility of testing with 10 versions.

Being a French company, the platform is available in the language of Molière which is appreciable. However, to be able to enjoy support by telephone and by email in French, you must subscribe to a premium option.

On the price and service side, Mailjet offers a free offer of 6000 emails with an unlimited number of contacts, an entry plan and a premium offer. The entry plan of the software is the cheapest in the market. On the other hand, to enjoy the premium offer and its advantages, you will have to pay more than for Sendinblue.

However, the solution does not only have advantages, in particular customer service, so the lack of seriousness has been reported by many users as you can see in the test.


10. EmailOctopus

EmailOctopus is an emailing platform on a mission to make email marketing simpler, more intuitive and better value for money than the competition. Many features are offered including:

  • Import your existing subscribers and continue to grow with customizable forms for your website, or create stunning landing pages to capture more subscribers.
  • Start with a pre-designed template and customize it or create your own templates from scratch.
  • Leverage email sending automation for your campaigns.
  • Use information and dataed to segment your subscribers into target audiences.

It offers templates that you can customize using a drag-and-drop editor, or you can start your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a boon for agile brands. Many of your existing tools, including Shopify, Gravity Forms and WordPress, combine easily with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals.


The main criteria for choosing a good emailing software

Many criteria can be considered for the choice of a good email software, but the main ones are the following:

Types of emails to send

We often understand emailing as sending mass emails. However, the email sent can take various forms: a newsletter, a transactional email or an email marketing automation.

·      For newsletters, choose software that takes into account its integral management with an intuitive editor allowing you to create a responsive design

·      For transactional emails, you should know that it is generally taken into account on the platform. However, for some platforms it is necessary to go through a third party.

·      For emails intended for marketing automation, different options exist. There are platforms that only offer predefined automated scenarios, and others also provide a scenario editor to create personalized scenarios.


Ergonomics and ease of use

For your marketing strategy to be a success, try to master your tool. It is often found that the more feature-rich a software is, the more complex it is to use. However, a number of platforms have been able to remedy the problem, they offer both rich and easy-to-use software.

You can judge for yourself. Indeed, you have the opportunity to try the software without paying a penny. Take advantage of the free offers to see if the software is easy to use and you can manage on your own.


Templates available

Available templates may vary from software to software. It is necessary to choose software that offers a large choice and options for customization or creation.

Before choosing an emailing software, take a look at the library of templates it offers. The number may be large, but check if it offers customization or creation option.

Even if the number of templates offered is quite limited, the emailing software can still be interesting provided that it offers a complete editor, that is to say that supports the customization and creation of templates.


The pricing model

Choose the emailing software according to your needs. Even if free emailing software is very good for beginners or if you want to perform some tests, you will quickly have to go through paid solutions. In general. You have the choice between two pricing models, a model based on the number of contacts or the number of shipments:

For the pricing model based on the number of contacts, the price of subscriptions varies according to the quantity of contacts present in your database. This pricing model allows you to send an unlimited number of emails to a well-defined contact.

For the pricing model based on the number of mailings, the platforms offer offers based on the monthly number of emails sent. This tariff plan allows you to have as many contacts as you want in your database, but the number of emails sent will be limited.


Contact management

Case studies have shown that contact management can impact the effectiveness of email campaigns. Choosing software that offers good contact management is a must.

The ideal is a software that allows to support as many contacts as possible and which allows to create as many lists as possible without additional cost.



Deliverability is also a parameter that can have a huge impact on the effectiveness of an email campaign. For emails to have an impact, they must first of all arrive at their destination and not in spam. You can see the deliverability rate by testing the software.


API and CMS integration

In order to speed up the work and improve your efficiency, choose software that gives you full access to the API and that allows you to use your CMS as a newsletter editor.


The support

Even though the software is simple and easy to use, you may still need customer support. In terms of support, the language available and the type offered can be decisive.

To avoid misunderstandings and for smooth communication, check the support if it is available in your language, or if you speak at least one of the languages offered.

Among the types of support offered, you can choose either support by email, or telephone support or online chat. The ideal is a software that offers these three types.

In the event of a problem, the possibility of speaking directly with a manager by chat or by telephone will resolve the problem more quickly than by email. If the software offers tutorials or an FAQ section, this can be advantageous.

In short, each software has its particularity. In order to make the right choice, you must determine

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