Any startup with growth ambitions must invest in an ERP management tool in order to support it in its growth and not be limited by its material resources.
According to French Tech, France has nearly 22,000 startups. We can count a lot more than that but if we assume that a startup is a company with growth potential, scalability then it's about 22,000 companies.
Startup: definition
A startup is a company that seeks to experiment with a
new activity in a new market with risks that are difficult to assess. According
to Steve Blank, a startup is a "temporary organization looking for an
industrializable, profitable business model that allows growth".
Startups are above all people who are tech-oriented.
The goal of a startup is to offer an innovative
solution to a problem.
Successfully scaling up: from startup to scale up
Is it better to focus on demand or supply marketing?
For starters, what is demand marketing?
Demand marketing is starting from the targets you want
to take care of to find their problems and frustrations. We will analyze and
choose what we can bring to them to meet their needs and problems.
On the contrary, the marketing of the offer is to
start from the offer / the product and then find targets that may be
interested. The goal is to make them a value proposition based on a technology
that we already have.
As you will surely have understood by reading it, the
best thing is to focus on demand marketing.
As Steeve Branck advises, get out of your office, talk
to your users, talk to customers.
To sum up, we must try to move from the minimum viable
product to the minimum lovable product.
Key points to reassure investors
As a startup, the goal is to attract investors in
order to be able to develop its activity. However, how can you reassure them
and obtain the best possible investments?
The first step is to deploy an ERP. You may be
wondering what the connection is between investors and ERP management software.
Indeed, an ERP reassures because it allows to:
- Ensure delivery deadlines are met
- Improve customer follow-up and the prospecting process
- Maximize the structuring of internal processes
- Consolidate competitive intelligence
- Provide rich documentation for all employees
- Make better decisions
- Reassure candidates and clients
- Demonstrate the good health of the company
- Testify that the startup has a good structure and is able to meet demand
For a startup, setting up an ERP is a reassuring
criterion for potential investors since it demonstrates a serious and
sustainable activity with significant growth potential.
When to integrate your ERP?
To put the odds on their side, startups must invest in
an ERP to develop. However, this represents a real investment whose real
potential we sometimes fail to see. This is why it is imperative to start thinking
about investing in an ERP at the right time to take full advantage of its
benefits.
But when is the ideal time? Well, that's just before
the hyper growth.
An activity that has become too important can delay
the deployment of the ERP.
However, on the contrary, deploying an ERP too early
would not allow us to benefit from the resources necessary for this project.
The startup needs human resources, that is to say enough employees, and
financial resources in order to configure and deploy the ERP in the best
possible conditions.
The best time is therefore before the hyper growth
phase.
Knowing that ERP is an integrated software solution, it is a convenient way to access all the necessary information from a single database. This is why, before marketing its product or service, the startup must set up an ERP in order to manage its administrative part, logistics, accounting, its purchasing process, HR, customer relations, etc.
Netsuite, the ERP dedicated to startups with growth
ambitions
The strengths of the Netsuite solution
Netsuite is an interesting ERP for startups. Here are
the key figures of this ERP:
- It is the first ERP in the cloud
- Customers in over 203 countries and territories
- More than 27,000 international customers
- More than 6,000 new customers in 1 year
- 24 languages are supported in the user interface
- More than 190 currencies are updated daily,
- More than 100 countries supported for tax calculation and general reports ion
- 99% of customers transact in multiple currencies
- 51% of customers carry out their transactions in several countries
- 557 subsidiaries belonging to a single client
- 161 currencies used by a single customer 57 countries where customers carry out transactions
According to the Forbes 2021 list, of the 100
customers, 81% chose Netsuite because it is the first company to support its
customers internationally.
Netsuite, the natural link for startups
The real plus of Netsuite is that this ERP accompanies
you throughout your growth.
In the life of a Start-up, we structure, develop and
grow. Netsuite is the ERP that will accompany you in all these stages while
remaining adapted to your needs whatever the size that your company will take
and the growth that you will experience.
You can start as a scalable startup then evolve into
mid-market and end up in mature companies and Netsuite will always be adapted
to your company.
To give you concrete examples, Netsuite has been able
to support Deezer, Doctolib, Back Market, Blablacar, Klaxoon, Veepee or even
Mirakl from their beginnings to today. These companies that started small are
now market leaders with a name that everyone knows.
Netsuite is perfect for growing startups that need
better structuring or are expanding internationally. This 100% Cloud ERP is
recognized and appreciated in particular for its ability to adapt perfectly to
the constraints of startups.
Conclusion
A startup with hyper-growth ambitions must invest in
an ERP solution if it wants to have the capacity to assume its development and
meet the needs of its customers.
Netsuite is the ERP dedicated to growing startups.
This management software ensures consistent development, even internationally,
and supports startups throughout their life.